The process of integrating a video hosted on YouTube into a Facebook post or page is achieved through embedding. This involves utilizing a specific code, generally provided by YouTube, that, when inserted into Facebook, displays the video player directly within the Facebook environment. This allows viewers to watch the content without navigating away from the Facebook platform.
The ability to share YouTube content seamlessly on Facebook offers significant advantages for content creators and marketers. It broadens audience reach, driving engagement and visibility across different social media platforms. Historically, users primarily shared YouTube links, which required viewers to leave Facebook. Embedding offers a more integrated and convenient viewing experience, potentially leading to increased viewership and sharing.