The phrase refers to the process of acquiring video content from the Facebook platform while removing any superimposed identifying graphics or text that may be present. These watermarks often identify the original source of the video or serve as a form of copyright protection. The objective is to obtain a clean, unbranded copy of the desired video. As an example, an individual might wish to save a cooking demonstration found on Facebook without the overlaid logo of the page that originally posted it.
Obtaining video content free of watermarks can be advantageous in various contexts. Individuals may seek to repurpose video clips for educational projects, presentations, or personal collections, where the presence of a watermark would be distracting or irrelevant. Content creators may also desire clean footage for remixes, edits, or compilations. Historically, the removal of watermarks was a more technically challenging process; however, a growing demand has led to the development of user-friendly tools and methods.