On Facebook stories, the “Others” category represents viewers who are not direct friends with the story poster, but who have nonetheless seen the content. This commonly includes individuals who follow the poster but are not followed back, people who have been tagged in the story, or users who accessed the story through a shared link or in a group.
Understanding the “Others” statistic provides valuable insights into the reach and visibility of shared content beyond one’s immediate social circle. A significant number of “Others” views suggests the content has resonated with a wider audience, potentially increasing brand awareness or amplifying a specific message. Historically, this metric allows users to assess how effectively their public content travels beyond established social connections.
