The ability to manage reactions to content shared on social media platforms, such as Facebook, offers a degree of control over user interaction. While one cannot directly undo another user’s positive reaction (e.g., a “like”), mechanisms exist to indirectly address undesired engagement. For example, if a reaction is perceived as harassment, the platform’s reporting tools can be employed. Furthermore, content visibility can be restricted, limiting the audience and, consequently, potential interactions.
Managing social media engagement contributes to maintaining a desired online environment. This is beneficial for individuals seeking to curate a specific image or for organizations aiming to control brand perception. Historically, the limited moderation capabilities of early social media platforms led to the development of more robust tools, including options for content filtering and reporting mechanisms, reflecting an increasing emphasis on user control and safety.