The process of distributing musical content to personal networks within the Facebook platform allows users to disseminate audio files or links directing to audio files with their contacts. For example, a user might post a link to a newly released single hosted on a streaming service, or directly upload an audio file if permitted by Facebook’s policies and copyright regulations.
The ability to propagate musical content on social media provides opportunities for artists to gain visibility and for individuals to express their personal tastes. This capability has evolved from simple text-based recommendations to integrated streaming options within the platform, mirroring the shift in music consumption from physical media to digital distribution.