Ensuring a Facebook business page is accessible to all users involves adjusting its visibility settings. This process makes the page discoverable through search and allows anyone on Facebook to view its content, regardless of whether they “like” or follow the page. For instance, a newly created page might default to a restricted visibility setting, preventing general users from accessing its content until the setting is changed.
The rationale for broad accessibility is rooted in maximizing reach and engagement. A publicly viewable page allows businesses to present their brand to a larger audience, potentially attracting new customers and increasing brand awareness. Historically, businesses sought to control information flow, but the current environment favors transparency and open communication as trust-building strategies. This accessibility can lead to increased website traffic, lead generation, and ultimately, business growth.
