The ability to control the visibility of one’s Facebook “likes” refers to adjusting privacy settings to limit who can see the pages, posts, and other content a user has indicated they enjoy or support. For example, a user might choose to make their “likes” visible only to themselves, to friends, or to the public, depending on their desired level of privacy.
Controlling this visibility is important for several reasons. It allows users to manage their online presence, potentially mitigating concerns about professional reputation, targeted advertising, or unwanted attention. Historically, social media platforms have evolved in their privacy options, reflecting a growing user awareness of data control and the potential implications of publicly shared information.