The ability to associate a Facebook user’s profile with a reel, even after it has been published, expands the reach and engagement potential of the content. For instance, creators can retrospectively credit collaborators, highlight individuals featured in the video, or simply draw attention to people relevant to the reel’s subject matter. This action differs from tagging during the initial posting process, providing flexibility for refinements and additions later.
This feature allows for enhanced content discoverability and fosters deeper connections between creators, viewers, and those featured within the reel. By adding tags post-publication, content creators can capitalize on emerging relevance or correct oversights made during the initial upload. This capability has evolved alongside Facebook’s increasing emphasis on video content and creator tools, reflecting a commitment to facilitating organic growth and collaborative opportunities.