Individuals in their mature years utilizing the Facebook platform represent a significant demographic shift in social media usage. These users, typically beyond the age of 55, engage with the platform for various purposes, including connecting with family and friends, joining community groups, and accessing information.
Their presence on the platform offers substantial advantages. It facilitates intergenerational communication, combats social isolation, and provides access to news and resources relevant to their interests and needs. Historically, this age group was less represented in online spaces, but increased accessibility and user-friendly interfaces have contributed to its growing adoption. The rise in popularity of social media among this cohort also reflects the increasing technological fluency across different age groups.