The inability to provide delivery services on Facebook Marketplace can stem from a confluence of factors, primarily centered around seller eligibility, item category, and marketplace policies. Sellers must meet specific criteria, which may include a history of successful transactions, a verified account, and adherence to platform guidelines, before shipping becomes an available option. Certain item types, due to their size, weight, or nature (e.g., hazardous materials), are often ineligible for shipping. Furthermore, Facebook Marketplace policies periodically change, and these modifications can impact shipping availability for some users.
Offering delivery on the platform expands the potential customer base significantly, allowing sellers to reach buyers beyond their immediate geographical area. Historically, limiting sales to local buyers constrained market access, hindering growth and revenue potential for many sellers. Enabling shipping streamlines transactions, reducing the need for in-person meetups, thereby enhancing convenience and security for both buyers and sellers. It also promotes competitiveness, as sellers can compete with a wider range of vendors offering similar products.