The availability of the streaming service from the Cupertino-based tech giant within the Korean market represents a significant development in the digital music landscape of the country. It offers Korean consumers access to a vast global music library and curated playlists, competing with established local streaming platforms.
Its presence provides Korean artists with an additional avenue to reach international audiences and generate revenue. Moreover, the service’s integration within the Apple ecosystem, combined with its features like lossless audio and spatial audio, can enhance the user experience for consumers already invested in Apple devices. Early entry into the Korean streaming market was initially hampered by licensing complexities and strong existing competitors, requiring strategic partnerships and targeted marketing efforts to gain traction.
