The phrase signifies a request for someone to send a private message through the Facebook platform. It is a common internet shorthand encouraging direct, one-on-one communication instead of public posting on a timeline or comment section. For instance, if an individual offers assistance or requests sensitive information, they might suggest the recipient initiate a personal conversation via Facebook’s messaging system.
This instruction facilitates focused discussions, protects personal data, and avoids cluttering public forums. Its prevalence highlights the emphasis on privacy and targeted communication within social networking. Historically, it evolved from early internet chat room culture, where similar requests for private conversations were common to avoid derailing public discussions or sharing private details with everyone.