Indicating a previous, higher cost by visually crossing out a number is a common sales tactic. This method highlights a price reduction, effectively drawing attention to potential savings for buyers. For example, displaying “$20 $25” clearly communicates a discount.
The practice provides transparency and builds trust with potential buyers by showcasing the actual value or original cost. Its usage can drive increased consumer engagement and sales conversion rates by creating a perception of greater value. This technique has historical roots in traditional retail and has been adapted to online marketplaces for its effectiveness in attracting customers.
