The duration of visual content displayed on Facebook’s ephemeral sharing feature is finite. Each individual photo or video segment presented in this format remains visible for a specific period before automatically disappearing.
The temporal constraint on these shared moments encourages immediacy and authenticity. This impermanence can foster a sense of urgency, prompting viewers to engage with the content promptly. Initially, this format mimicked similar features on other platforms, offering a new way to share daily experiences without permanently populating profiles.