The phrase denotes actions or methods intended to acquire commendations on the social media platform Facebook without incurring a monetary cost. These actions can range from organic strategies to utilization of third-party applications or services that claim to deliver such results. The assertion of cost-free acquisition is the central characteristic.
The pursuit of increased endorsement counts on social media stems from a perceived correlation with enhanced visibility, credibility, and potential reach. Historically, businesses and individuals have sought methods to amplify their online presence, leading to the proliferation of strategies, both legitimate and illegitimate, aimed at inflating these metrics. The perceived benefits include increased brand awareness, improved search engine rankings, and enhanced social proof.