The practice of offering social media advertising services under a reseller’s brand, rather than the agency’s, is increasingly common. This allows businesses to expand their service offerings without developing in-house expertise in paid social media. For example, a marketing agency might offer comprehensive digital marketing packages, including paid social media management, but actually outsource the advertisement creation and optimization to a specialized agency that operates behind the scenes.
This approach offers several advantages. It enables agencies to generate additional revenue streams, expand their service portfolio to meet diverse client needs, and maintain brand consistency across all marketing efforts. Historically, the lack of skilled professionals and the complexity of managing social media campaigns created a barrier to entry for many smaller agencies. This model effectively addresses that gap by providing access to experienced specialists, allowing the marketing agency to focus on client relationships and overall marketing strategy.
