The specific URL that directs to a Facebook profile or Page is a unique identifier on the platform. For example, a profile might have a web address like “facebook.com/JohnDoe,” while a Page could be “facebook.com/ExampleBusiness.” This address allows for direct linking and easy sharing.
Having access to this address is beneficial for numerous reasons. It enables convenient promotion of a profile or Page on other social media platforms, websites, or in marketing materials. Historically, these addresses were often randomly generated, but Facebook provided options for customization to create more memorable and shareable URLs.