A Uniform Resource Locator (URL) on the Facebook platform functions as a specific web address that directs individuals to a particular profile, page, group, post, event, or piece of content. For example, a Facebook profile URL might appear as “facebook.com/JohnDoe,” allowing others to directly access that individual’s profile.
Locating these addresses is important for sharing content efficiently, directing traffic to a specific online presence, and referencing particular information hosted on the social network. Historically, URLs were often longer and contained numerical identifiers, but Facebook has increasingly allowed for the customization of these addresses, particularly for profiles and pages, making them easier to remember and share.