The removal of a tracking code from the Meta platform is a process undertaken to sever the data connection between a website and a Meta advertising account. For example, if a business discontinues a marketing campaign or merges its data with another account, it might choose to perform this action.
Doing so can streamline data management, prevent data conflicts, and ensure compliance with evolving privacy regulations. Historically, this process was less straightforward, but current platform updates have simplified the steps involved, enhancing user control over data flow.