The gathering of user information from a widely used communication platform is a practice employed by its parent company. This encompasses a range of information, from message content and metadata (such as timestamps and participants) to user behavior within the application, including interactions with bots and businesses. An example includes the tracking of how often a user employs specific features, like sending photos or using voice calls.
This information gathering enables the platform to personalize user experience through targeted advertising, content recommendations, and improved service functionality. Understanding user trends and preferences allows for the development of new features and the optimization of existing ones. Historically, the evolution of these practices has been shaped by the desire to provide more relevant and engaging experiences, as well as to monetize the platform’s vast user base through advertising revenue.
