The proposition of buying a vehicle through Facebook’s online platform raises questions about security and trustworthiness. Transactions involving automobiles inherently carry risk, and the digital environment can amplify potential vulnerabilities due to the absence of face-to-face interactions and standardized verification procedures.
Online marketplaces offer wider selection and potential cost savings, attracting both buyers and sellers. Historically, classified ads in newspapers and dedicated auto sales websites were the primary venues for private car sales. The evolution of social media has created a new arena for these transactions; however, this new arena lacks the established safeguards often found in traditional sales channels.