The process of digitally transmitting monetary value via the Facebook platform, allowing recipients to redeem it for goods or services from participating vendors, involves a specific set of steps within the application or website. The sender selects a gift card from available merchants, chooses an amount, and includes a personalized message for the recipient.
This functionality offers a convenient method for gift-giving, particularly for occasions when physical presents are impractical or immediate delivery is desired. The practice aligns with the increasing trend of digital commerce and provides a way for users to support businesses through the social media platform. Historically, sending gifts often required physical presence or postal delivery; this feature provides a streamlined alternative.