The action of associating a Facebook business Page with a post is achieved through tagging. This linking functionality allows users to directly connect their content with a specific business’s online presence. For example, when a user writes a post about a positive experience at a restaurant, tagging the restaurant’s Facebook Page ensures that the business is notified and the post may appear on the business’s timeline (subject to privacy settings and page settings).
The practice of connecting content to business Pages offers multiple advantages. For businesses, it increases visibility and provides opportunities for engagement with customers. For users, it allows for easy recommendations and referrals to businesses they support. The advent of this feature significantly streamlined online word-of-mouth marketing and broadened the potential reach of individual posts.