Locating a specific web address that directs users to an organization’s presence on the Facebook platform is a fundamental task for marketing and communication. This identifier typically follows the format “facebook.com/[page name or ID].” Its purpose is to facilitate direct access to the entity’s profile, enabling efficient sharing and promotion of the page.
The ability to readily identify and utilize this address is beneficial for brand recognition, directing traffic to the page, and incorporating the link into marketing materials, websites, and other online profiles. Historically, this address was often based on a sequential identification number assigned by the platform. Current practices allow for customization, making it easier to remember and share.
