On the Facebook platform, the act of “bumping” refers to the practice of posting a comment on a thread or post with the primary intention of moving it higher in the news feed or comment section. This action effectively increases the visibility of the content, making it more likely to be seen by a wider audience. An example would be adding a simple comment like “Interesting” or an emoji to a previously inactive post to bring it back to the top of users’ feeds.
The importance of this action lies in its ability to circumvent algorithmic limitations that may otherwise suppress the reach of a post. By strategically employing this technique, users can ensure that important information or engaging content remains accessible to their network for a longer period. Historically, this method became prevalent as a way to overcome the increasingly complex algorithms that govern content visibility on social media platforms. The benefit is amplified for posts that contain time-sensitive information, community announcements, or calls to action.
