The pervasive nature of social media platforms can sometimes lead to user dissatisfaction. Managing content consumption within those platforms, specifically controlling the information displayed, becomes a significant concern. The desire to improve the user experience stems from an overabundance of irrelevant or unwanted posts and advertisements.
The ability to curate the stream of information presented offers several advantages. It reduces exposure to potentially negative or unproductive content, enhances mental well-being by mitigating feelings of comparison or inadequacy, and increases the efficiency of time spent online by focusing on personally relevant topics. This customization has evolved over time, from rudimentary blocking features to sophisticated algorithms intended to predict user preferences.