The monetization rate for short-form video content on the Facebook platform varies considerably. Earnings are not fixed and are subject to a range of influences. For example, a creator might observe one payment rate for a specific video and a different rate for another, even with a similar view count.
Several factors contribute to fluctuations in payment. Geographic location of viewers, audience demographics, engagement metrics (likes, shares, comments), and ad performance all play a role. Historically, creator monetization on social media platforms has been inconsistent, dependent on evolving algorithms and advertising revenue.