A written communication, often accompanied by images or videos, that is shared on a prominent social networking service to highlight travel experiences, itineraries, or related content. For example, a user might share a photograph of a landmark along with a descriptive caption detailing their visit, tips for other travelers, or personal reflections.
These digital communications are significant tools for inspiring wanderlust, providing real-time travel updates, and building online communities centered around shared interests. Historically, travelers relied on word-of-mouth or traditional media for inspiration. Today, social media platforms provide a direct and interactive channel for individuals and organizations in the travel sector to reach a broad audience.